Heralding a new age? Really?

It's been a long time since I've posted something here... and I've wondered off and on for a while if I should resuscitate this back to life.
With this news from Advertising Age, I think it might be worth it.
http://link.brightcove.com/services/link/bcpid1370868150/bctid1784553827
Esquire's 75th anniversary cover will feature the first animated, battery-powered text on its front and inside front cover. Granted, I think my Speak&Spell back in 1980 had about 100x the technology, but I'm sure it's not easy (nor inexpensive) to produce and ship these puppies to the 100,000 lucky recipients.
Will it herald in a new age of print technology? Maybe. Should I expect my cereal box covers to animate like they do on the Minority Report? Probably not anytime soon.
But there it is.

Do What? Cheeseburger in a Can?

Seriously. Really. I mean.... really? Really?


Really?
http://gizmodo.com/350091/cheeseburger-in-a-can-is-both-the-best-and-worst-thing-ive-ever-seen

The Transformative Vignette

I don't know what else to call these, but they were a hallmark of movies of the 80s... The scene in the movie where the protagonist was going through "change" and was often accompanied by press in popular magazines and in Rocky's case-- product placement and sponsorship. Some days I wonder if it's things like this that got me interested in advertising back when I was a kid. But I still love them. Even if they are completely ridiculous.

Colin Cowie has 7 different kinds of ice cubes...

So I'm online looking at food vlogs today on the news that Whole Foods has added one of their own, and in the course of events I head to epicurious.com to see their offering.

Colin is apparently a fan of Electrolux, but what's most impressive is that he has different kinds of ice cubes for different drinks. I don't know if that makes him extremely pompous or very thoughtful. You decide.

Now With Extra Redundancy!

Now With Extra Redundancy!
Originally uploaded by Joe Mud

My thoughts exactly...

Great. now there will never be another one.

Seriously. What do you create after a "best of" version?

What is hyperawesomeoxity, you say?

Anything that a marketer uses to one-up themselves.....constantly.

It's gotta be the biggest irony I find in my business. The idea that products and services will be in perpetual improvement. That there will always be an "improved" Dawn dishwasher detergent. That there will always be a newer version of the iPod. That a single anything is never enough. And to me - that's worth talking about.